App Store regional pricing tools compared
The options for setting subscription prices per country, from doing nothing to fully automated. We make AppPriceKit, so weigh that, but we’ve tried to describe each option fairly.
| Price basis | Pushes prices | Cost | |
|---|---|---|---|
| Apple equalization | Exchange rates and taxes | Built in | Free |
| AppPriceKit | World Bank price level | App Store, selected countries | Free, open source |
| PricePush | Purchasing power parity | App Store and Google Play | Paid, free trial |
| BasePrice | PPP, Big Mac, Netflix and other indexes | Check current docs | Check current pricing |
| Spreadsheet | Anything you like | By hand | Free |
Apple’s equalization
The default. Fine when your revenue is concentrated in high-income countries. Compared with AppPriceKit.
AppPriceKit
Free, no account, App Store only. Suggests a price from each country’s World Bank price level, snaps it to Apple’s price points, and schedules only the countries you select. Your API key stays in browser memory. How it works.
PricePush
A paid service that sets prices from purchasing power parity and pushes them to both App Store Connect and Google Play. A good fit if you ship on both stores and want it handled for you.
BasePrice
Calculates localized prices for 175+ regions from several strategies, including World Bank PPP, the Big Mac Index and a custom blend, and can connect to RevenueCat to estimate revenue impact.
A spreadsheet
Most flexible, most manual. Compared with AppPriceKit.
Whichever you choose, check the result per country in the price-level table before you publish.