App Store pricing glossary
Short definitions of the terms used when pricing App Store subscriptions by country.
- App Store storefront
- A country or region where the App Store sells apps. Apple currently lists 175 storefronts for auto-renewable subscriptions, each with its own currency and prices.
- Base country
- The storefront whose price you set first in App Store Connect. Apple proposes prices for every other storefront from it.
- Price point
- One of the fixed prices Apple allows in a storefront. There are about 800 per currency; in the US they rise in $0.10 steps up to $9.99 and $0.50 steps up to $49.99.
- Equalization
- Apple’s mapping from a price point in one storefront to the comparable point in every other storefront, based on exchange rates and taxes.
- Price level index
- The World Bank indicator PA.NUS.GDP.PLI: the ratio of the PPP conversion factor to the market exchange rate, with the US at 100. A value of 23 means goods and services cost about 23% of US prices.
- Purchasing power parity (PPP)
- An exchange rate at which the same basket of goods costs the same in two countries. PPP pricing scales app prices by the gap between PPP and market exchange rates.
- PPP pricing
- Setting a different price in each country in proportion to local price levels, so a subscription costs about the same share of a local budget everywhere.
- Preserved price
- A price kept for existing subscribers when you raise a subscription’s price for new subscribers.
- Price increase consent
- Apple’s requirement that some subscribers agree to a higher price before renewing, for example when the increase exceeds 50% and about $5 per period.
- Proceeds
- What you receive after Apple’s commission and taxes. Proceeds change when VAT changes even if your customer price doesn’t.
- Floor price
- The lowest price you will charge in any country, used to keep price-level-adjusted prices from going too low.
Read more in what PPP pricing is and how Apple sets prices in 175 countries.