How to change a subscription price in App Store Connect
You can change the price of an auto-renewable subscription for one country or all of them. Here is what happens to new and existing subscribers, and how to do it country by country without clicking through 175 storefronts.
In App Store Connect
- Open your app, go to Subscriptions, and select the subscription.
- Under Subscription Prices, add a price change. Choose a base country and price; Apple fills in every other storefront from it.
- Edit any country you want to price differently, choose a start date, and confirm.
- For increases, choose whether existing subscribers keep their current price.
What subscribers see
- Decreases apply to existing subscribers at their next renewal. You can’t keep them on the higher price.
- Increases can be limited to new subscribers. If you apply them to existing subscribers, Apple notifies them, and in some markets or for large or frequent increases they must consent before renewing.
Apple’s pricing documentation has the full rules.
Doing it for many countries at once
Editing dozens of storefronts by hand is slow and easy to get wrong. AppPriceKit connects with a team API key, suggests a price for every country from its price level, and schedules only the countries you tick. Connecting and calculating are read-only; only the final Schedule step changes prices, and you get a CSV of what Apple accepted.