What is PPP pricing? Purchasing power parity for app subscriptions
PPP pricing sets a different price in each country so your app costs about the same share of a local budget everywhere. What it is, how to calculate it, and where it goes wrong.
App Store pricing blog
Notes on pricing subscriptions by country: how Apple’s pricing works, what the data says, and how to change prices without surprises.
How Apple sets your subscription price in 175 countries
How App Store Connect turns one base price into prices for 175 storefronts, what price points and equalization are, and why Apple never updates subscription prices for exchange-rate changes.
App Store subscription price increases: when subscribers must consent
Apple’s rules for raising an auto-renewable subscription price: when existing subscribers are only notified, when they must opt in, notice periods, and how to keep them on their old price.
Where a $4.99 subscription costs the most: App Store countries ranked by price level
All App Store territories ranked by World Bank price level relative to the US, with what a $4.99 subscription becomes when scaled to local prices.
How to update subscription prices with the App Store Connect API
A working walkthrough of the App Store Connect API calls for reading and scheduling auto-renewable subscription prices: authentication, price points, equalizations and subscriptionPrices.
Checklist: before you change App Store prices by country
Ten things to check before scheduling regional subscription prices on the App Store: data, floors, existing subscribers, scheduling limits and how to measure the result.
Also see the pricing glossary, the prices by country and the RSS feed.