App Store subscription pricing in Canada
Goods and services in Canada cost about 83% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $4.16, which rounds to Apple’s $4.19 price point before Apple converts it to CAD.
Price-level-adjusted prices for Canada
| US price | × 0.83 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $2.50 | $2.49 |
| $4.99 monthly | $4.16 | $4.19 |
| $9.99 monthly | $8.34 | $8.29 |
| $49.99 yearly | $41.72 | $41.49 |
The last column is the US-dollar price point whose CAD equivalent you would schedule for Canada. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact CAD price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in Canada?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in CAD at market exchange rates. Measured against local prices, that is about 1.2× as expensive for someone in Canada as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Netherlands 84% of US prices
- Germany 80% of US prices
- Sweden 87% of US prices
- United Kingdom 89% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (CAN, 2025). Method: how AppPriceKit calculates a price.
See Canada next to 17 other countries.
Sample data, nothing is sent to Apple.