App Store subscription pricing in Switzerland
Goods and services in Switzerland cost about 112% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $5.59, which rounds to Apple’s $5.59 price point before Apple converts it to CHF.
Price-level-adjusted prices for Switzerland
| US price | × 1.12 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $3.35 | $3.39 |
| $4.99 monthly | $5.59 | $5.59 |
| $9.99 monthly | $11.18 | $10.99 |
| $49.99 yearly | $55.97 | $55.99 |
The last column is the US-dollar price point whose CHF equivalent you would schedule for Switzerland. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact CHF price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in Switzerland?
Switzerland is more expensive than the United States, so the index suggests a price at or above your US price. Many developers keep Apple’s default here and only lower prices in cheaper markets.
Countries with a similar price level
- Australia 91% of US prices
- United Kingdom 89% of US prices
- Sweden 87% of US prices
- Netherlands 84% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (CHE, 2025). Method: how AppPriceKit calculates a price.
See Switzerland next to 17 other countries.
Sample data, nothing is sent to Apple.