App Store subscription pricing in France
Goods and services in France cost about 77% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $3.82, which rounds to Apple’s $3.79 price point before Apple converts it to EUR.
Price-level-adjusted prices for France
| US price | × 0.77 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $2.29 | $2.29 |
| $4.99 monthly | $3.82 | $3.79 |
| $9.99 monthly | $7.65 | $7.69 |
| $49.99 yearly | $38.28 | $38.49 |
The last column is the US-dollar price point whose EUR equivalent you would schedule for France. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact EUR price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in France?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in EUR at market exchange rates. Measured against local prices, that is about 1.3× as expensive for someone in France as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Germany 80% of US prices
- Canada 83% of US prices
- Italy 69% of US prices
- Netherlands 84% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (FRA, 2025). Method: how AppPriceKit calculates a price.
See France next to 17 other countries.
Sample data, nothing is sent to Apple.