App Store subscription pricing in Malaysia
Goods and services in Malaysia cost about 32% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $1.58, which rounds to Apple’s $1.59 price point before Apple converts it to MYR.
Price-level-adjusted prices for Malaysia
| US price | × 0.32 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $0.95 | $0.99 |
| $4.99 monthly | $1.58 | $1.59 |
| $9.99 monthly | $3.16 | $3.19 |
| $49.99 yearly | $15.81 | $15.99 |
The last column is the US-dollar price point whose MYR equivalent you would schedule for Malaysia. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact MYR price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in Malaysia?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in MYR at market exchange rates. Measured against local prices, that is about 3.2× as expensive for someone in Malaysia as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Ukraine 31% of US prices
- Thailand 31% of US prices
- Philippines 33% of US prices
- Kenya 34% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (MYS, 2025). Method: how AppPriceKit calculates a price.
See Malaysia next to 17 other countries.
Sample data, nothing is sent to Apple.