App Store subscription pricing in Ukraine
Goods and services in Ukraine cost about 31% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $1.55, which rounds to Apple’s $1.59 price point before Apple converts it to UAH.
Price-level-adjusted prices for Ukraine
| US price | × 0.31 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $0.93 | $0.89 |
| $4.99 monthly | $1.55 | $1.59 |
| $9.99 monthly | $3.10 | $3.09 |
| $49.99 yearly | $15.51 | $15.49 |
The last column is the US-dollar price point whose UAH equivalent you would schedule for Ukraine. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact UAH price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in Ukraine?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in UAH at market exchange rates. Measured against local prices, that is about 3.2× as expensive for someone in Ukraine as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Thailand 31% of US prices
- Malaysia 32% of US prices
- Philippines 33% of US prices
- Indonesia 29% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (UKR, 2025). Method: how AppPriceKit calculates a price.
See Ukraine next to 17 other countries.
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