App Store subscription pricing in South Korea
Goods and services in South Korea cost about 57% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $2.86, which rounds to Apple’s $2.89 price point before Apple converts it to KRW.
Price-level-adjusted prices for South Korea
| US price | × 0.57 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $1.72 | $1.69 |
| $4.99 monthly | $2.86 | $2.89 |
| $9.99 monthly | $5.73 | $5.69 |
| $49.99 yearly | $28.69 | $28.49 |
The last column is the US-dollar price point whose KRW equivalent you would schedule for South Korea. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact KRW price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in South Korea?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in KRW at market exchange rates. Measured against local prices, that is about 1.7× as expensive for someone in South Korea as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Mexico 54% of US prices
- Poland 52% of US prices
- Peru 51% of US prices
- United Arab Emirates 63% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (KOR, 2025). Method: how AppPriceKit calculates a price.
See South Korea next to 17 other countries.
Sample data, nothing is sent to Apple.