App Store subscription pricing in United Arab Emirates
Goods and services in United Arab Emirates cost about 63% of what they cost in the United States (World Bank price-level index, 2024). A $4.99 US subscription scaled to that price level is about $3.16, which rounds to Apple’s $3.19 price point before Apple converts it to AED.
Price-level-adjusted prices for United Arab Emirates
| US price | × 0.63 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $1.89 | $1.89 |
| $4.99 monthly | $3.16 | $3.19 |
| $9.99 monthly | $6.33 | $6.29 |
| $49.99 yearly | $31.67 | $31.49 |
The last column is the US-dollar price point whose AED equivalent you would schedule for United Arab Emirates. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact AED price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in United Arab Emirates?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in AED at market exchange rates. Measured against local prices, that is about 1.6× as expensive for someone in United Arab Emirates as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Spain 65% of US prices
- Japan 65% of US prices
- Italy 69% of US prices
- South Korea 57% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (ARE, 2024). Method: how AppPriceKit calculates a price.
See United Arab Emirates next to 17 other countries.
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