App Store subscription pricing in Japan
Goods and services in Japan cost about 65% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $3.24, which rounds to Apple’s $3.19 price point before Apple converts it to JPY.
Price-level-adjusted prices for Japan
| US price | × 0.65 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $1.94 | $1.89 |
| $4.99 monthly | $3.24 | $3.19 |
| $9.99 monthly | $6.48 | $6.49 |
| $49.99 yearly | $32.43 | $32.49 |
The last column is the US-dollar price point whose JPY equivalent you would schedule for Japan. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact JPY price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in Japan?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in JPY at market exchange rates. Measured against local prices, that is about 1.5× as expensive for someone in Japan as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Spain 65% of US prices
- United Arab Emirates 63% of US prices
- Italy 69% of US prices
- South Korea 57% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (JPN, 2025). Method: how AppPriceKit calculates a price.
See Japan next to 17 other countries.
Sample data, nothing is sent to Apple.