App Store subscription pricing in Vietnam
Goods and services in Vietnam cost about 28% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $1.40, which rounds to Apple’s $1.39 price point before Apple converts it to VND.
Price-level-adjusted prices for Vietnam
| US price | × 0.28 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $0.84 | $0.79 |
| $4.99 monthly | $1.40 | $1.39 |
| $9.99 monthly | $2.80 | $2.79 |
| $49.99 yearly | $14.00 | $13.99 |
The last column is the US-dollar price point whose VND equivalent you would schedule for Vietnam. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact VND price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in Vietnam?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in VND at market exchange rates. Measured against local prices, that is about 3.6× as expensive for someone in Vietnam as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Indonesia 29% of US prices
- Bangladesh 26% of US prices
- Thailand 31% of US prices
- Ukraine 31% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (VNM, 2025). Method: how AppPriceKit calculates a price.
See Vietnam next to 17 other countries.
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