App Store subscription pricing in India
Goods and services in India cost about 23% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $1.15, which rounds to Apple’s $1.19 price point before Apple converts it to INR.
Price-level-adjusted prices for India
| US price | × 0.23 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $0.69 | $0.69 |
| $4.99 monthly | $1.15 | $1.19 |
| $9.99 monthly | $2.30 | $2.29 |
| $49.99 yearly | $11.50 | $11.49 |
The last column is the US-dollar price point whose INR equivalent you would schedule for India. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact INR price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in India?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in INR at market exchange rates. Measured against local prices, that is about 4.3× as expensive for someone in India as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Pakistan 24% of US prices
- Bangladesh 26% of US prices
- Vietnam 28% of US prices
- Indonesia 29% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (IND, 2025). Method: how AppPriceKit calculates a price.
See India next to 17 other countries.
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