App Store subscription pricing in Pakistan
Goods and services in Pakistan cost about 24% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $1.21, which rounds to Apple’s $1.19 price point before Apple converts it to PKR.
Price-level-adjusted prices for Pakistan
| US price | × 0.24 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $0.73 | $0.69 |
| $4.99 monthly | $1.21 | $1.19 |
| $9.99 monthly | $2.43 | $2.39 |
| $49.99 yearly | $12.14 | $11.99 |
The last column is the US-dollar price point whose PKR equivalent you would schedule for Pakistan. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact PKR price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in Pakistan?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in PKR at market exchange rates. Measured against local prices, that is about 4.1× as expensive for someone in Pakistan as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- India 23% of US prices
- Bangladesh 26% of US prices
- Vietnam 28% of US prices
- Indonesia 29% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (PAK, 2025). Method: how AppPriceKit calculates a price.
See Pakistan next to 17 other countries.
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