App Store subscription pricing in Nigeria
Goods and services in Nigeria cost about 13% of what they cost in the United States (World Bank price-level index, 2025). A $4.99 US subscription scaled to that price level is about $0.64, which rounds to Apple’s $0.69 price point before Apple converts it to NGN.
Price-level-adjusted prices for Nigeria
| US price | × 0.13 | Nearest US price point |
|---|---|---|
| $2.99 monthly | $0.38 | $0.39 |
| $4.99 monthly | $0.64 | $0.69 |
| $9.99 monthly | $1.28 | $1.29 |
| $49.99 yearly | $6.42 | $6.39 |
The last column is the US-dollar price point whose NGN equivalent you would schedule for Nigeria. Apple sets that equivalent from exchange rates and local taxes. AppPriceKit reads the exact NGN price from App Store Connect when you connect your app, and the sample shows the full flow without an account.
Should you charge less in Nigeria?
With Apple’s default equalization, a $4.99 subscription costs roughly the same in NGN at market exchange rates. Measured against local prices, that is about 7.8× as expensive for someone in Nigeria as $4.99 is for someone in the US. A lower local price often converts better, but the index measures prices, not incomes in your niche, so treat it as a starting point and watch your conversion and refund rates after the change.
Countries with a similar price level
- Egypt 15% of US prices
- India 23% of US prices
- Pakistan 24% of US prices
- Bangladesh 26% of US prices
Source: World Bank, Price level ratio of PPP conversion factor (GDP) to market exchange rate (NGA, 2025). Method: how AppPriceKit calculates a price.
See Nigeria next to 17 other countries.
Sample data, nothing is sent to Apple.